Whether they’re in-person or virtual, presentations are often a source of anxiety. Think of the hours of work that go into crafting a message, scheduling a meeting, inviting an audience, editing, rehearsing—presentations are resource-intensive endeavors with high expectations.

Yet, too many presenters and audiences regard presentations as an experience you get through.

Every presentation is an opportunity to inspire action.

That is why when we measure success, we ask:

• What did your audience do after the presentation?

• Did it align with your goals?